Job Description

Reporting to General Manager, Marketing and Sales, you are expected to manage the marketing teams of the Company.

Key Responsibilities

• Craft strategies for all marketing teams, including digital, advertising, communications and creative
• Prepare and manage monthly, quarterly and annual budgets for the marketing teams
• Set, monitor and report on team goals
• Design branding, positioning and digital strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (e.g. events, email campaigns, web pages and promotional materials)
• Analyse consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Monitor competition (acquisitions, new products and features)
• Manage all social media efforts to boost brand awareness
• Improve and differentiate customer experience while considering the impact on operations
• Provide guardianship of the customer by critically analysing their needs to accurately inform company strategies
• Build strong internal relationships with key stakeholders and communicate a compelling vision of the future of customer experience and service
• Collaborate in discussions with internal teams to influence direction and align delivery to optimise the user experience

Requirements

• Hong Kong permanent resident status
• Holder of a bachelor’s degree or above in Marketing, Communications, Advertising or Business Management related field 
• A minimum of 10 years’ experience in marketing role, of which at least 3 years in a senior management role
• Established skills in providing high levels of customer service where you have utilised your leadership experience to achieve targets on an individual and team basis
• Experience with CRM systems
• A practical mind to find solutions with a curiosity to continuously improve and innovate

Please note that all GBA employees and contractors who work in GBA office in Hong Kong must be fully COVID-19 vaccinated.  Consideration will be given to those who are unable to get vaccinated for valid medical reasons.

We offer a competitive compensation package to the successful candidate. Interested parties, please click “Apply Now” to submit your application.